About RosterLab
RosterLab is a VC-funded SaaS startup transforming healthcare workforce planning. Our AI-powered optimisation platform helps hospitals automate the creation of highly complex staff rosters, reducing admin time, improving fairness, and enabling better patient care.
We work with hospitals and health networks across Australia, New Zealand, and Singapore, and are exploring expansion into the US market.
Healthcare rostering is a harder problem than most people realise. Hospitals run 24/7 across dozens of specialties, each with different staffing rules, award interpretations, fatigue regulations, and skill-mix requirements. Most still rely on spreadsheets, manual processes, or legacy systems that weren't built for the complexity. That's what we're replacing, not another SaaS competitor, but the status quo.
Why join now
- Deep customer access: you'll sit in on sales calls, visit hospitals, and talk directly to nurses, directors, and workforce managers. This isn't arm's-length marketing.
- Deeply understand our buyers and product: you'll become the person who understands our buyers and our product deeply enough to articulate why RosterLab matters, differently for each audience.
- Direct line to founders: small team, no layers. Your work goes straight into sales conversations and market-facing content.
- Room to grow: this role starts hands-on with content and collateral, and grows into owning our full messaging and positioning strategy as the company scales.
- Meaningful product: your work helps clinicians get fairer shifts, less burnout, and better coverage. It matters.
The role
You'll produce marketing content and market intelligence for RosterLab. That means deeply understanding our buyers, from nurses and workforce managers to clinical directors and CFOs, and producing content that speaks credibly to each of them.
You'll combine research, writing, and strategic thinking to help us build trust in a complex, relationship-driven market.
You won't be a generalist running campaigns. You'll be the person who understands the healthcare buyer landscape and translates that into content that lands.
If you've worked in a healthcare environment or healthtech, or have a genuine passion for the industry through people close to you, we want to hear from you.
What you'll do
Content creation
- Write case studies, white papers, blog posts, one-pagers, email campaigns, and newsletters tailored to different buyer personas
- Manage and grow RosterLab's presence across social media channels, creating content that builds credibility with healthcare stakeholders
- Analyse how visitors find and engage with our content, and develop strategies to improve retention and conversion across the funnel
- Ensure everything produced is specific, grounded, and sounds like it was written by someone who understands hospitals
Market research & buyer insight
- Research the healthcare workforce planning landscape: buyer roles, pain points, procurement dynamics, competitive context
- Run customer and prospect interviews to capture real language and unmet needs
- Sit in on sales calls and feed insights back into messaging and content
Growth, lead gen & optimisation
- Support SEO strategy: keyword research, on-page optimisation, content gap analysis
- Identify and test cost-effective lead generation tactics — from content-driven inbound to supporting outbound sequences with the right collateral
- Help nurture inbound leads through timely, relevant follow-up content and campaigns
- Run A/B tests on messaging, CTAs, and landing pages to improve conversion
- Track what drives qualified pipeline and feed that back into content and channel decisions
Strategic input
- Help refine persona-specific messaging as we expand into new markets and segments
- Identify content gaps and prioritise based on where we are in the sales cycle
- Work with founders and our demand gen agency to pressure-test what's working
What you'll bring
- B2B SaaS marketing, ideally with some exposure to product marketing, content, or sales enablement.
- Strong writing ability: you can produce a case study or one-pager that's specific and persuasive, not just well-formatted.
- Genuine curiosity about customers. You find buyer interviews interesting, not box-ticking.
- Comfort with complexity: you don't need a simple product to do great work, and you're willing to invest in learning ours deeply.
- Ability to work independently and figure things out without daily direction.
- We prefer any background in health tech, or healthcare. If you're a clinician looking to transition careers and you have experience in clinical operations, this is for you!
- Bonus: experience writing for senior buyers (Director, C-suite) in complex or regulated environments.
- Bonus: experience understanding a complex product and turning complexity into simple, customer-driven stories and messages.
How we work
- Small team (~12 people), fast cycles, high ownership.
- Direct access to founders and customers.
- Pragmatic quality: clear, shippable, measurable.
- Curiosity, kindness, and bias to action.